It takes a while to establish a market reputation, none less when dealing with extremely discerning customers, and so it is with real pride that I highlight our growth in both these areas in recent months and years and we will continue to build upon this.
I fundamentally believe that whatever solutions we develop from our work in the first responder market should be available to people in general, whether it’s at home, at leisure or at work.
Five years ago, we began developing a suite of solutions centred on people being able to take their networks with them wherever they needed, utilising any application they may want to use at the time. Providing a scalable suite of solutions for diverse and volume-based markets.
By 2019, ten per cent of our turnover came from products that didn’t exist in 2018, and in 2020 that rose to 20% – a percentage which is rising relentlessly.
I am so convinced that what we develop and provide for our 1st Responder customers around the world can benefit other markets and sectors. Our first obvious “diversification” started with Excelerate’s entry into the Superyacht technology business which is based in the South of France with a UK Maritime division to fully support our offshore maritime customer base as well. Ironically although it seemed to take forever to get the early Excelerate going, we were very much the pioneer and so almost naturally became the market leader by any measure in the 1st Responder sector. We are a late entrant into the maritime sector, so our challenges are different as is the scale of competition, or it is in the eyes of the marketplace. But not to me, in reality I don’t see many competitors at all who can truly deliver the breadth and range of things that we can so we’ve just got a perception problem to fix, its not cheap to fix, but fix it we will, and the signs are that this is already well on the way.
When we started the company two decades ago, it was on the basis that we would genuinely make a difference to people’s lives, and I sincerely believe that our continued growth is a testament to that.
We are celebrating our twentieth anniversary in 2021 and that is twenty years for me at the helm and yet every day it still feels like a new beginning. I can barely contain my excitement when our teams tell me the things they are doing, the new markets they are opening and the new initiatives they are introducing to ensure that the next twenty years are every bit as exciting as the last twenty.
The one constant in life is change and I truly believe these will improve peoples lives and jobs and will be a legacy to be proud of. Making a difference and being proud of what we do, that’s what drives me – money is just a by-product of everything else.
David Savage, Founder & CEO